TeamUDK Digital
One culture, multiple brands.
Product, design and engineering are centralized; each subsidiary has its own GM and experts to go deep in the vertical.
Core
Shared design system, data layer, product analytics and publishing/growth muscle are run by the UDK core team.
Measure, learn, repeat
Experiment culture; weekly sprints and A/B cadence.
One design language
Same UI/UX quality bar across every brand.
Platform first
Start from the shared backbone, customize after.
Core + vertical leaders
Product, platform and vertical leadership
Mikail Üstüner
Founder & CEO
Strategy, capital, shared platform
Hamza Kahraman
CO-Founder
Design system, UX, product rhythm
H. Celil Doğan
CO-Founder
Platform, data, cloud